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Leaders deliver confidence by espousing high standards in their messages, exemplifying these standards in the conduct they model, and establishing formal mechanisms to provide a structure for acting on those standards.

Espouse: the power of message.

Leaders articulate standards, values, and visions. They give pep talks.

Akin ongor biography of george

Their messages can incite to action when that is appropriate, or they can calm and soothe people to prevent them from panicking. We saw in Chapter 2 that pep talks are empty without evidence, so let’s call this “grounded optimism” – positive expectations based on specific facts that justify the optimism.

In the strong cultures that develop in winning streaks, leaders’ messages are internalized and echo throughout the system. Players on the North Carolina women’s soccer team seemed to have Anson Dorrance’s voice in their heads.

At Continental Airlines, numerous people in a variety of jobs quoted Gordon Bethune’s favorite sayings. From th